Executive Director of Marketing Tyler Bain sat down with us recently to talk about Grazie, the loyalty program at The Venetian and The Palazzo, and how it benefits both guests and team members. This is part one of a Q&A series.
Q. So, why should guests enroll in Grazie?
Tyler Bain: When guests become members, they immediately get benefits: Car rental discounts, access to the VIP line at Grand Lux Cafe, suite and ticket upgrades, and email offers.
Q. Are there other incentives to get the attention of Grazie members?
Tyler Bain: There are a lot of them. Members get rewarded for everything they do here. When they play slot and video poker games, they earn Slot Reward Points which can be redeemed for slot credits and resort comps. Members also earn Status Points for playing their favorite games and for all charges made to their suites. These Status Points enable Grazie members to reach higher status levels.
Q. What are these status levels?
Tyler Bain: There are three. Upon enrolling in the program, members automatically become part of the Grazie status level. As members earn more Status Points, they can achieve Gold or even Platinum status. The higher the status level, the more exclusive the benefits and faster points can be earned.
Q. So there’s a third type of points?
Tyler Bain: Yes, Grazie Gift Points. Members earn these points through slot and video poker play, and use them at our annual Grazie Gifts Extravaganza. This is a huge shopping event where Grazie members can select from an incredible selection of items, from jewelry to motorcycles, televisions, cars, and pretty much anything you can imagine. They use Grazie Gift Points like currency and they love it.